CARA'S TIPS
Economics · Lesson 9

Market structures: perfect competition, monopoly & others

JAMBWAECNECO

What the syllabus asks

JAMB: Market structure: perfect competition, imperfect competition (monopoly, monopolistic competition, oligopoly); characteristics, price and output determination, equilibrium of the firm and industry in the short run and long run; price discrimination

WAEC: Market structures: perfect competition, monopoly, monopolistic competition, oligopoly and duopoly; features, short-run and long-run equilibrium of the firm; price discrimination; merits, demerits and control of monopoly

NECO: Market structures: perfect competition, monopoly, monopolistic competition, oligopoly and duopoly; features, short-run and long-run equilibrium of the firm; price discrimination; merits, demerits and control of monopoly

What you will learn

Key points

Start here: What is a market? Classifying market structures

When Nigerians hear "market" they picture Balogun in Lagos, Onitsha Main Market or Kurmi in Kano. To an economist, a market is wider than a place.

A market is any arrangement through which buyers and sellers come into contact to buy and sell a good or service and so determine its price. It may be a physical place, a telephone call, or an online platform.

Markets differ in how much competition there is. Market structure means the features of a market that shape how firms set price and output. Economists classify markets using four main criteria:

  1. Number of sellers (and buyers): very many, many, few or one.
  2. Nature of the product: identical (homogeneous) or differentiated (branded).
  3. Ease of entry and exit: free, or blocked by barriers.
  4. Knowledge: whether buyers and sellers know all prices.
StructureSellersProductEntryControl over price
Perfect competitionVery manyIdenticalFreeNone
Monopolistic competitionManyDifferentiatedFreeSome
OligopolyFewIdentical or differentiatedDifficultConsiderable, but interdependent
MonopolyOneNo close substitutesBlockedGreat

All structures other than perfect competition are called imperfect competition.

Worked example 9.1

Classify each: (a) a hypothetical town where one company holds the only licence to supply piped water; (b) hundreds of hairdressing salons in Enugu, each with its own name and style; (c) three large firms that supply almost all cement in a country (illustrative).

  1. (a) One seller, no close substitute, entry blocked by licence: monopoly.
  2. (b) Many sellers, differentiated service, easy entry: monopolistic competition.
  3. (c) Few dominant sellers: oligopoly.
Monopoly; monopolistic competition; oligopoly
⚠️ Common mistake: defining a market as "a place where goods are bought and sold". Examiners want the wider idea of contact between buyers and sellers, which need not be in one place.
Try it yourself. Name the four criteria for classifying market structures.
Show solution
Number of firms, nature of the product, ease of entry and exit, and knowledge of the market.

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Practice questions

1. Under perfect competition, the individual firm is a
  1. price taker
  2. price maker
  3. monopolist
  4. price leader
Show answer

A: price taker
It cannot influence market price.

2. For a perfectly competitive firm, the demand (AR) curve is
  1. downward sloping
  2. vertical
  3. upward sloping
  4. horizontal at the market price
Show answer

D: horizontal at the market price
P = AR = MR.

3. In the long run under perfect competition, firms earn
  1. losses
  2. monopoly profit
  3. normal profit only
  4. supernormal profit
Show answer

C: normal profit only
Free entry removes supernormal profit.

4. A firm sells 100 units at ₦50 each and its ATC is ₦40. Its supernormal profit is
  1. ₦900
  2. ₦1,000
  3. ₦5,000
  4. ₦4,000
Show answer

B: ₦1,000
(AR − ATC) × Q = (50 − 40) × 100.

5. A single seller of a product with no close substitutes is a
  1. monopolist
  2. oligopolist
  3. perfect competitor
  4. duopolist
Show answer

A: monopolist
Monopoly: one seller and barriers to entry.

Key words

Market
Any arrangement through which buyers and sellers come into contact to exchange goods or services.
Market structure
The features of a market, such as number of firms, product type and ease of entry, that shape how firms behave.
Perfect competition
A market with very many buyers and sellers of an identical product, free entry and exit, and perfect knowledge.
Price taker
A firm that must accept the market price because it is too small to influence it.
Price maker
A firm with enough market power to set its own price.
Industry
All the firms producing the same product.
Imperfect competition
Any market that lacks one or more conditions of perfect competition.
Monopoly
A market with a single seller of a product with no close substitutes, protected by barriers to entry.
Barriers to entry
Obstacles that stop new firms from entering an industry, e.g. patents, licences, high capital costs.
Natural monopoly
An industry where one firm can supply the whole market at lower cost than two or more firms.
Price discrimination
Selling the same product at different prices to different buyers for reasons not related to cost.
Monopolistic competition
Many firms selling differentiated products with free entry.
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